CorgiFest Rebrand Campaign

Nothing Short of a Good Time!

Overview

In a six-week project, I collaborated with CorgiFest, a yearly festival dedicated to everything Corgi, to amplify the excitement and energy of this beloved event with a refreshed brand identity.

Product

Brand Board

Mockups

Timeline

6 Weeks

My Role

Brand Designer

Skills

Branding

Logo Design

Tools

Adobe Photoshop

Adobe Illustrator

Context

A Pawsome Event!

CorgiFest is a beloved annual festival held in Lake Erie, PA, that celebrates all things corgi. This playful and energetic event brings together corgi owners, enthusiasts, and their furry companions for a day filled with fun activities, contests, and corgi-themed festivities.

CorgiFest aims to create a strong sense of community, providing a space for corgi lovers to connect, share their passion, and celebrate the unique charm of these beloved dogs.

Problem

"What's CorgiFest?"

CorgiFest, despite its popularity, faces challenges in maximizing its reach and engagement due to an outdated brand identity and limited marketing efforts beyond social media. This hindered broader awareness and potential growth.

Key Issues

OUTDATED BRANDING

The existing logo and visual identity felt outdated, presenting an opportunity to better capture the unique energy and excitement of the event

LIMITED MARKETING

Limited marketing materials beyond social media, CorgiFest struggled to reach potential attendees outside its existing online community. This limited opportunities to expand its audience and attract new participants.

Goal

To capture the unique charm and playful spirit of CorgiFest, ensuring it stands out as a truly special gathering for Corgi enthusiasts

Defining The New Identity

To capture the playful spirit of CorgiFest, I repositioned the brand with a focus on fun, approachability, and a celebration of all things corgi. This was achieved through:

Rebranding
Solution

ROUNDED TYPOGRAPHY

The use of rounded typefaces mirrors the distinctive curves and playful energy of corgis, creating a visual connection that is both memorable and endearing.

NOSE MOTIF

A subtle nose motif, incorporated into the logo and graphic elements, adds a touch of whimsy and reinforces the brand's connection to its furry mascots.

VIBRANT COLOR PALETTE

Bright and cheerful colors reflect the festive atmosphere of CorgiFest, evoking a sense of joy and excitement.

PERSONALIZED ILLUSTRATIONS

Custom illustrations add a touch of personality and warmth, further enhancing the brand's approachability and creating a welcoming environment for corgi enthusiasts.